Production Companies: 海口西虹胡同影视文化有限公司 , Tianjin Maoyan Weiying Culture Media , Fun Age Pictures , Shanghai Ruyi Film & TV Production , Alibaba Pictures Group , Horgos Coloroom Pictures , China Film Group Corporation , 长影时代传媒股份有限公司 , 西虹市影视文化 , New Classics Media , 海南乐镜影视文化传媒有限公司 , Zhejiang Hengdian Film Production , Tencent Penguin Pictures , 蜃景影视文化传播(海口)有限公司 , 安徽文逸影视文化传媒有限公司 , 吉林省石头剪刀布传媒有限公司 , Wanda Pictures , Youku .
Overview: Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.